How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 04:46

How can a small local business with no marketing budget use social media to attract more customers?

Good marketing is doing this well.

Product

Price

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Place

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Perception

Who writes and reads novels nowadays?

People

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Have you ever met someone and something seemed so unusual about them but you couldn't put your finger on what it was?

Processes

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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